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Interact Lead Generation – One Crazy Easy Way to Explode Your Email List!
As online business owners, our email list is our lifeline. Social media algorithms can change faster than we change our hairstyles, and email is one of the few consistent ways to get our content and products in front of our readers.
But building and nurturing a list can be incredibly time-consuming.
Because of this, it’s essential to find ways to automate the different parts of your email marketing. This way the work continues to happen behind the scenes, freeing your time up to create the content that your readers came to you for in the first place.
And today I’m going to talk about one of the best tools I’ve found to automate the lead generation process – Interact.
Interact allows you to put together quizzes to generate leads. It then syncs up with your email subscription provider. You can set it to automatically put all new leads directly into your welcome or nurture sequence. Or you can segment your leads based on their quiz results and enter them into highly relevant – and highly targeted – sequences!
I was provided a free subscription to Interact so I could try it out and let you know how it works. And guys, I was blown away by the results!
I spent about an hour putting together a quiz – but they have high converting quizzes that you can embed immediately – and I increased my weekly email subscribers by 233%! Now that’s a payoff I can get behind!
And to show you how unbelievable easy Interact is to use, I’m going to walk you through exactly how I set up my quiz, and, of course, give you an inside look at these amazing results!
(That’s my quiz at the top of the page!)
**This post may contain affiliate links. I may receive a small commission from any purchase made, at no additional cost to you. I only suggest products that I absolutely love, so you will always see honest reviews. You can read more on my disclosure statement here.
The Interact Dashboard
So first things first, here’s where you go to get started with Interact: https://www.tryinteract.com#oid=58027_4020
Once you get set up, you will have your dashboard where all your quizzes, giveaways, and polls are stored, as well as your analytics.
This is what that looks like:
Creating a New Quiz
At the time of writing this, I’ve only created a quiz. Once I get a giveaway and poll up and running I’ll report back on all of that, so stay tuned!
To set up your first quiz, you click on the “Create new quiz” button in the upper right-hand corner of the screen.
From there you can choose from any of their pre-made quizzes or create your own.
Their pre-made quizzes have been designed and tested to optimize conversions, but you can adjust them to reflect your own needs or to match your branding.
To get a real feel for their program, though, I opted to design my own quiz. (Once I’ve run a pre-made quiz I will update this article to compare the results!)
And to be completely honest, I thought this would be extremely difficult, but it wasn’t at all! I had my quiz up in less than an hour!
Choosing Your Results
So the first thing you’re going to want to do to create your quiz is set up your results. This way you can write your questions with these results in mind and easily match them up.
And since I’m currently creating a time management course for each of the 16 Myers Briggs personality types, I decided to create my own mini Myers Briggs imitation indicator test.
So the results for my quiz are the 16 different personality types.
You are then able to upload a picture for each result, write an explanation, and link the call to action button to a landing page (or any page).
(When you click to add the picture it gives you the image size, so you know the exact size to use. For reference, it’s 700px x 400px. I created mine in Canva.)
Writing the Questions
Once you have all your results worked out, it’s time to start writing the questions!
And you can write the answers out or use pictures.
Because mine is a personality type quiz, finding a picture for some of the answers was nearly impossible and could have been really confusing for the lead. For example, one of my questions is how well you recall details. I have no clue how I could have clearly conveyed that using images!
You can also add images to the questions themselves. I chose not to do this because I embedded the quiz at the top of a blog post, and it took up too much space with pictures.
So here is what it looks like with text responses:
But if you were asking questions like what is your favorite drink, I think using pictures would be a lot more fun!
To do that, you just select “Images” next to answer type. The program is linked up with Pixabay, and you can search for images directly from the page. Or you can upload your own.
Editing the Result Correlations
After you have the questions and answers, you need to match up each answer with the correlating result.
You should also make sure that each result has an odd number of matching answers so that there will be a clear winner.
For example, in the Myers Briggs, there are 4 different areas that are examined. Each of these areas has 2 different options, resulting in the 16 different personality types.
So, to make sure that each of the 4 areas has a winner, I wrote 3 questions for each. This is by no means a way to completely assess the different personality types, but it’s enough to give the lead an idea of their type. To be completely transparent, I explain all of this in the welcome email for each type.
To correlate an answer with a result, you click on the “Edit result correlations” button, highlight the answer, and select the corresponding result(s).
Once all of your answers have been set up for their appropriate results, your quiz is good to go!
Add Your Branding
Now that your quiz is done, it’s time to brand it so that people know it’s coming from you.
To do this, you click on the “Styles” tab in the left-hand menu.
On the main screen, you can enter the name of your quiz, add an image, add a subtitle, and then modify the button.
In the left-hand menu, you can enter your brand colors, fonts, and logo.
Connecting to Your Email Marketing Program
At this point, you could go ahead and embed the quiz anywhere. But to start collecting leads from it, you need to connect it to your email marketing program.
I use ConvertKit, so this tutorial will only show you how to set it up with them (#sorrynotsorry, I LOVE ConvertKit!).
Okay, so the first thing you need to do is make sure the button next to “Enable lead capture and data collection for my quiz” is green.
Then, select “Set up opt-in form.”
It asks you what information you would like to collect. I only selected email address and first name because that’s all I ever ask for. But there’s a whole slew of things you could ask them to fill out. Just remember, the more work they have to put in, the less likely they’re going to do it.
Now, if you scroll down, you will see an option to allow users to skip this information collection form. I unselected that so that anyone who takes my quiz has to give me their email to get their results.
Because this quiz is a lead magnet specifically for my digital course, it only made sense to do it this way. If you were posting different quizzes for fun, I could definitely see the logic behind making it optional.
Once you have this page the way you want it, click through to the next page.
To connect Interact with ConvertKit, all I had to do was enter my API key and API secret to verify my account. You can find these both in your ConvertKit Account screen.
Then, make sure the email address and first name (and whatever else you may have selected) are lined up correctly.
Next, you set up your sequences.
I decided that I wanted to segment my list based on which personality type they get. This way, I can pass along any information to each type regarding their course.
You, unfortunately, can’t just tag your subscribers when bringing them over. So to do this, I had to create individual welcome sequences for each type. I then created a rule to tag them by type depending on which welcome sequence they were in. And then I created another rule to start them in my general welcome sequence once they were finished with the first one.
So this is what that looks like in the Interact dashboard:
And then this is what the rules look like in ConvertKit:
Looking ahead, I’m probably going to create different welcome sequences altogether for each personality type. For starters, each type has their own strengths and weaknesses when it comes to organization and productivity, so I will be able to address these directly.
I also am pretty pumped to have my list segmented by personality type for my future marketing endeavors in general. This allows me to address these different strengths and weaknesses in my sales copy and emails, which is really exciting to think about! I know that my products are extremely valuable, and knowing these particular qualities about my audience will help me be able to explain that in a way that makes sense to them. I’ll talk about this some more once I’ve been able to play around with it a little!
Embedding the Quiz
Now that your quiz is up and running, it’s time to get it in front of the people who need it!
The first thing that I did was create a landing page for the quiz. I use the Divi theme and create all of my own landing pages, so I’m not sure how this would integrate with programs such as LeadPages.
To set it up, Interact has a WordPress plugin that creates a shortcode for you.
In your Interact dashboard, you’re going to select the “Share & Embed” button next to your quiz.
You can always copy and paste the code directly if you prefer.
To get the shortcode, though, click on “Direct URL.” The WordPress plugin is going to ask for the string of numbers at the end of the URL, so copy those.
To open the Interact plugin, go to your WordPress settings.
Click on Interact and then enter the number string at the end of your direct URL into the box.
Click Generate Shortcode, and voila!
Now you can copy the shortcode directly into the visual content box. I centered mine, so the quiz was in the middle of the page. Keep in mind that I’m using the Divi builder here, so it may look slightly different from yours.
Hit publish, and you’re good to go!
I also embedded the quiz at the top of my last two blog posts. You would just copy and paste the shortcode in the same way. Divi allows me to create stand-alone text boxes, which is how I put mine together. But it should work if you were just to put the shortcode before your article.
Here’s what mine looks like:
I know I’ve been holding you in anticipation for how well this quiz performed, so let’s take a look at those numbers!
My quiz went live on July 30 for testing, and I started promoting it on the 31st.
In this 2 week span, I had 1907 people see the quiz, 201 people start it, and 80 people complete it and give me their email address. That’s a 4.2% conversion rate overall. Out of the people who started the quiz, though, that’s a 39.8% conversion rate, which I am absolutely happy with!
To put this into perspective, this summer I was averaging about 30 new emails a week.
With 40 additional leads per week, I’m now averaging 70 new emails a week. That increases my weekly subscribers by 233%! Now consider that in proportion to your own weekly subscribers – how much would that increase your numbers by?!
Another important stat to look at here is the number of people who unsubscribed.
Because I have every person who signed up through the quiz tagged, I can easily see the number of unsubscribers by comparing the number tagged against the 80 leads generated.
Right now I have 72 people tagged by type, which means that only 8 people unsubscribed. That’s only 11%. And that’s a good thing because this is telling me that the people who followed through with the quiz are genuinely interested in the topic, making my product a logical next step for them.
It’s also worth noting that I had 4 sales emails go out during this time in addition to my regular newsletters, so my unsubscribe rate was slightly higher than usual. I also have a Sumo welcome mat, though, which has a pretty high unsubscribe rate itself, so it’s difficult to tell whether this affected the rate or not.
In the coming weeks, I’m going to start testing some of their pre-made quizzes to compare against these results.
I’m also going to turn the page that my quiz is embedded on into a full landing page so that the purpose of the quiz and results are more clear. This will also help me transition from the quiz to my product in the follow-up emails.
Once I have enough information on how this all played out, I’ll report back, so keep an eye out for that!
And if you haven’t already, make sure you go check out Interact quiz here! >> https://www.tryinteract.com#oid=58027_4020
I would love to know what you think about the quiz I made, the results I got, or about Interact in general, so let me know in the comments! And if you’re interested in what your personality type says about your work style, make sure you take my quiz!
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